University Project: Branding Through Celebrity Endorsements

Another semester almost finished, which means I’ve almost completed my degree in Marketing and Advertising! Last term I had a project to look at the Marketing Strategy of Ryanair, and this term I had a project to look at Branding Through Celebrity Endorsements.

For this project I chose the car company Volkswagen, as they have recently faced quite a tough time in the media with their car emissions scandals. I envisioned that they could try and get the company back on track by using a celebrity endorser as part of their branding strategy.

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Final Year Pressures

I’m sat here around the pool writing this blog article after my first term of my final year at university. It’s safe to say that this “break” is 150% needed. The reason I say “break” with speech marks is because although I am having a break, I have swapped the typical holiday read for my dissertation topic text books…

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