Blurring the lines between Marketing and Design

I decided to study Marketing and Advertising at university as I come from a business background but I’m also quite creative. However, I didn’t realise that some content of my degree would actually require me to be skilled at designing visual content and using programs such as Photoshop and InDesign!

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University Project: Branding Through Celebrity Endorsements

Another semester almost finished, which means I’ve almost completed my degree in Marketing and Advertising! Last term I had a project to look at the Marketing Strategy of Ryanair, and this term I had a project to look at Branding Through Celebrity Endorsements.

For this project I chose the car company Volkswagen, as they have recently faced quite a tough time in the media with their car emissions scandals. I envisioned that they could try and get the company back on track by using a celebrity endorser as part of their branding strategy.

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Final Year Pressures

I’m sat here around the pool writing this blog article after my first term of my final year at university. It’s safe to say that this “break” is 150% needed. The reason I say “break” with speech marks is because although I am having a break, I have swapped the typical holiday read for my dissertation topic text books…

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4 Benefits of Working for an SME

When searching for jobs a lot of people turn to the biggest brands they know first, because of the brand reputation and how good it looks on your CV. However, what some people don’t think about is the added benefits they could gain from working for an SME (small medium enterprise).

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Pro’s and Con’s of a Placement Year

It’s coming round to the time when second year university students start applying or having interviews for a placement year, and most people are weighing up the pro’s and con’s of doing one. Speaking from experience, there are 3 main pro’s and 3 main con’s to a placement year…

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