Blurring the lines between Marketing and Design

I decided to study Marketing and Advertising at university as I come from a business background but I’m also quite creative. However, I didn’t realise that some content of my degree would actually require me to be skilled at designing visual content and using programs such as Photoshop and InDesign!

Continue reading “Blurring the lines between Marketing and Design”

Advertisements

University Project: Branding Through Celebrity Endorsements

Another semester almost finished, which means I’ve almost completed my degree in Marketing and Advertising! Last term I had a project to look at the Marketing Strategy of Ryanair, and this term I had a project to look at Branding Through Celebrity Endorsements.

For this project I chose the car company Volkswagen, as they have recently faced quite a tough time in the media with their car emissions scandals. I envisioned that they could try and get the company back on track by using a celebrity endorser as part of their branding strategy.

Continue reading “University Project: Branding Through Celebrity Endorsements”

Final Year Pressures

I’m sat here around the pool writing this blog article after my first term of my final year at university. It’s safe to say that this “break” is 150% needed. The reason I say “break” with speech marks is because although I am having a break, I have swapped the typical holiday read for my dissertation topic text books…

Continue reading “Final Year Pressures”

4 Benefits of Working for an SME

When searching for jobs a lot of people turn to the biggest brands they know first, because of the brand reputation and how good it looks on your CV. However, what some people don’t think about is the added benefits they could gain from working for an SME (small medium enterprise).

Continue reading “4 Benefits of Working for an SME”

10 Hilariously Annoying things about living in a student house

During my second year of university I lived in a shared student house with 7 of my friends; so many people, I know! But looking back at it now, there really was 10 hilariously annoying things, that today I can laugh at, but at the time were so annoying *sigh*. If you live in a student house you’ll probably be able to relate to all of these, and if you are thinking about living in a student house don’t let me put you off…

Continue reading “10 Hilariously Annoying things about living in a student house”

Top 10 Tips for Freshers

What is Fresher’s Week?

In short, an alcohol fuelled week to ease you into university life, and help you to mix with people just as drunk as you are.

Fresher’s week is most probably the best week you will have at university. And what makes it even better is that you get to experience fresher’s week every. single. year. (until you graduate of course)

So whilst you are getting yourself ready for university, packing your room up and meeting your new flat mates and course mates on Facebook, I have put together what I consider to be the top 10 things you need to know about fresher’s…

Continue reading “Top 10 Tips for Freshers”