University Project: Branding Through Celebrity Endorsements

Another semester almost finished, which means I’ve almost completed my degree in Marketing and Advertising! Last term I had a project to look at the Marketing Strategy of Ryanair, and this term I had a project to look at Branding Through Celebrity Endorsements.

For this project I chose the car company Volkswagen, as they have recently faced quite a tough time in the media with their car emissions scandals. I envisioned that they could try and get the company back on track by using a celebrity endorser as part of their branding strategy.

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